Digital Marketing:
Digital experience is a journey developed by DC that takes your audiences from Awareness to becoming a Lead. Thanks to three key areas of expertise, content creation, influencer marketing and social commerce, we create creative and ROI-efficient conversion funnels integrating social media content, influencer marketing and social commerce.
Brand audit and benchmarking of competitors and the sector
Implementation of a conversion funnel combining social media content, influencer marketing and social commerce
Process of Delivery
- Briefing
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- Brand Audit and Competitor benchmarking
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- Strategy Development
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- Implementation of Campaigns and Digital Funnels
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- Campaign management
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- Community management
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- Advertising targeting (paid media)
Content Strategy:
Traffic and user satisfaction do not only depend on the good design of the tree structure and the visitor experience. Content is of course key to achieving these objectives. DC supports you in developing an optimal content strategy.
Based on your persona and their journeys, it aims to break down your organization’s value to deploy content that is fully in line with the expectations of your targets: blog articles, social media posts, product information, video demonstrations, podcasts, etc.
Process of Delivery:
- Establish brand positioning & Story
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- Development of editorial lines (Content pillars, tone of voice)
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- Definition of the content strategy and deployment
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- Setting up editorial calendars
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- Recommendations for formats to invest in (visuals, videos, infographics, podcasts, articles, eBooks)
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- Content production (wording and graphic elements)
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- Publication and distribution of content
Digital Media Buying:
DC specializes in strategic digital media buying to maximize your brand’s reach and impact. We employ data-driven insights to identify the most effective channels for your target audience. Our services include ad placement, budget optimization, and performance tracking, ensuring a strong return on investment.
Process of Delivery:
- Audience Analysis: Understand your target audience and their online behavior.
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- Channel Selection: Identify the most suitable digital channels for your advertising goals.
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- Ad Creation: Craft compelling and visually appealing advertisements tailored to each channel.
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- Budget Optimization: Strategically allocate budget to maximize ROI.
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- Performance Analytics: Regularly analyze campaign performance, adjusting strategies for continuous improvement