Red

bull

Insight

Consumers are seeking energy drinks that align with their dynamic lifestyles and brands that understand and are part of their community

Strategic Direction

 Leverage key brand passion points—motorsport, gaming, skateboarding, dance, and music—to build brand awareness, drive consumer engagement, and establish a strong market presence for Red Bull Sugar-Free.

The drone drop video

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The Drop

Karan’s Drift Redbull Drop Challenge.  Collaboratively work with Karan to create a thrilling moment content that showcases a “point of inspiration” In this exhilarating challenge, Karan Patel was challenged to catch a can of Rebull Sugar Free as a drone flys over him and  drops it.

Special delivery video

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Special Delivery:

We worked with Karan Patel to drift his car close enough to a platform, where a Red Bull Sugar-Free were placed without dropping them.

Queen Arrow video

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My Vibe, My Wiiings

We worked with Queen Arrow to develop a point of inspiration video, with gaming being the center of her inspiration

As a community-first digital communication consultancy, we specialize in fostering authentic connections and meaningful interactions online.

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