Consumers are seeking energy drinks that align with their dynamic lifestyles and brands that understand and are part of their community
Leverage key brand passion points—motorsport, gaming, skateboarding, dance, and music—to build brand awareness, drive consumer engagement, and establish a strong market presence for Red Bull Sugar-Free.
The Drop
Karan’s Drift Redbull Drop Challenge. Collaboratively work with Karan to create a thrilling moment content that showcases a “point of inspiration” In this exhilarating challenge, Karan Patel was challenged to catch a can of Rebull Sugar Free as a drone flys over him and drops it.
Special Delivery:
We worked with Karan Patel to drift his car close enough to a platform, where a Red Bull Sugar-Free were placed without dropping them.
My Vibe, My Wiiings
We worked with Queen Arrow to develop a point of inspiration video, with gaming being the center of her inspiration
