Dead Giveway Finale
Century Pictures EA
Run a giveaway competition for the Deadpool “katanas” that would help rekindle hype for Deadpool 2 by engaging the geeks and die-hard fans to drive them to watch the movie and increase following for the Century Pictures Kenya.
Insight 1: Geeks only respond to things they can relate to.
Insight 2: Kenyan millennial’s respond more to experience other just plain information
Insight 3: Geeks online exist in already established groups
Plug into the Geek community with exciting community-centered content and trivia that challenges them to a geeky battle royal of wits and knowledge of the Deadpool character.
Leverage on already established geek communities and groups that exist on Facebook & Whatsapp and share content teasers of the campaign to activate the groups
Have an on-ground showdown finale event at for the top two participants to battle it out as the activity is streamed live on social media
